Using Custom Infographics In Your Local Marketing – Part 2
Part 2 continued…
They Can Increase Brand Awareness
One benefit that infographics can provide a business is to increase the strength and awareness of its brand. With brands often having a visual aspect concerning logos, motifs, and taglines, these can all be easily accommodated within an infographic.
When discussing your infographics with the professionals at Oxygen Marketing or the consultant designing them, ensure that you ask them to include your brand in them. You could even get them to create an infographic dedicated to explaining how the concept of your brand first originated and to show graphically how it has evolved.
You can also use infographics to hammer home any phrases or slogans you wish your business and brand to be associated with. This could relate to the quality of your product or the high levels of customer service you offer.
Prospects seeing these words in a format that includes graphics are more likely to remember them than if they are only seeing them as text on a webpage.
They Can Expand Your Link Building
One of the most common ways for a business to build backlinks to its website is to create content such as blog posts or articles and then ask other website owners if they would like to add that content to their site. Rather than a fee, the price is a link from that website back to theirs.
The hurdle many find in using this tactic is that the website owners from whom they want a link are often inundated with requests, and almost all of them will be an article or guest blog post.
Now you come along, and instead of the same old content, you offer those website owners a stunning infographic that their website visitors will love. Not only will this increase the chances of them saying yes to you, but now you have built a relationship with them,
This could open up all sorts of avenues for you about your business. Still, the immediate benefit could be that they are more likely to recommend you to other website owners who might want infographics for their visitors in return for you having yet another backlink to your website.
On the subject of visitors, those backlinks will lead them to your website, so not only are they adding to your SEO, but they are also generating more prospects and shows.
They Enhance Your SEO
We have already mentioned how infographics are great content that can be shared and help you with your link-building strategy. These are just elements of the many strands of your SEO that can be bolstered by using infographics.
Bear in mind you can have infographics on your website pages, and behind them, you can include SEO elements such as alt text, meta descriptions, and titles for the pages.
With all this in place, it means that when Google comes to crawl the pages on your website that include infographics, all the necessary elements relating to SEO are helping to boost your ranking.
Infographics are also likely to improve your bounce rate and time on the page, two other important factors that Google considers when calculating rankings.
Assuming your infographics are optimised for specific search terms when a visitor lands on your website, having searched for them on Google and clicked through, they will be more impressed seeing an infographic than huge blocks of text.
This means the chances of them immediately clicking away are very slim. It should also mean that they remain on your website for a longer period while taking in the information presented to them on the infographic.
Bounce rate and time on page feed into your ranking score, so having your infographics reduce one and increase the other is a win-double for your SEO.
You Do Not Have To Create Them Yourself
Depending on how you view it, this might be regarded as a benefit to you rather than your business as a whole. Regardless, unless you are an SEO, content, and graphics expert all rolled into one, creating your infographics is best left to those who know how best to do that.
That will include the design, the content, and how best to optimise them for SEO purposes, such as knowing what text to embed any links in and technical elements, such as embed code, when the infographic is posted on another website.
Experts, such as SEO agencies, will also be able to set up the proper analysis and tracking of your infographic so that you and they can track its performance, such as how many times embedded links are clicked or how many social media shares it has.
Your SEO agency can also use advanced strategies such as split testing to seek the best results from your infographics continually. They will track the performance of two similar infographics with specific differences to see which performs best. This continues with each additional infographic so that the improvement is ongoing.
